- Industry Insider
- Posts
- Industry Insider // 2
Industry Insider // 2
Forget the cheat codes. Get a slow cooker.
Lance Marwood
September 10, 2025 • Estimated Reading Time: 7 minutes
This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
Brought to you from the folks at:
Table of Contents
☝️ ONE BIG THING
Every few months the industry coughs up a new miracle cure.
“Go viral on TikTok.”
“No, wait, short-form Reels are better for conversion.”
“Actually, Discord servers.”
“Ackshually, if you’re not running ads you’re going to go nowhere and also probably die.”
The tactics keep shifting because panic sells. That and everyone’s always looking for a cheat code. Before you @ me for offering up some “the journey is the destination headass” quip, I want you to look in the mirror (ie, I see your snark and raise you my own in the form of the below gif):
The people who actually last and see results are the ones doing the most boring thing imaginable: taking their time. I see you yawning, you swine. Too bad, sweetheart. Go and get your slow cooker out cuz that’s how we’re cooking over here: Slow and low.
Slow and low what, you ask? This: Constant, consistent output that doesn’t just chase attention but earns it. Make the music matter, respect the mix, and keep showing up.
It’s not sexy. It won’t trend. But it works. And in an industry drowning in its own bullshit, that’s the only thing that does.
If you’re still awake (good job), and you actually want to dig deeper into what “slow and low” looks like in practice, scroll down to the Advice section. I dropped a link there that’ll walk you through the whole playbook, step by step, minus the sarcasm.
🗞 INDUSTRY NEWS
 | Coda Music, the brand new, disruptive platform that sets out to redefine how fans connect with artists and discover music, has officially launched. |
 | Punkerton Records is proud to announce a new partnership with Atomic Disc, a leader in high-quality CD duplication, replication, and eco-friendly packaging for independent musicians. |
💬 INDUSTRY INSIDER INTERVIEW
 | Alexa Balint, Associate Manager of Talent Booking at Vevo, joins us for Industry Insider to discuss making it in today’s music industry. |
💯 INDUSTRY ADVICE
 | With 120,000 new songs dropping on Spotify daily, how do you get heard? Discover how focusing on what truly matters—your music—can help you stand out. |
🎧 INDUSTRY PODCASTS
Mega Ran is kind enough to talk about his upbringing, career, making music, journey into children’s music, fatherhood, and how life is like a video game.
💘 SUGGESTED FOLLOW
Dustin Boyer
 | Dustin Boyer runs Industry Plant—yes, that’s the name, and yes, he leans into it. He’s the guy who’s spent 15+ years turning artist identity crises into content that actually makes money. Now he’s teaming up with Matt Bacon, Jesse Cannon, and Andrew Southworth on a new podcast you probably need to hear: My .4 Cents. |
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…
Reply