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Industry Insider #7
Lance Marwood
October 15, 2025 • Estimated Reading Time: 7 minutes
This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
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Table of Contents
☝️ ONE BIG THING
Boy howdy does this industry love its buzzwords.
“Brand”
“ROI”
“Conversion funnel”
As if saying them out loud turns mediocrity into metrics.
You don’t have to talk like that. But you do have to understand it. Otherwise, you’ll spend meetings nodding while someone in a Patagonia vest explains your own art back to you in business terms.
Learn the language. Not to join them, but to stop getting played. Because when you know what “authenticity” really means in a pitch deck, you can weaponize it.
If you want the cheat sheet, scroll to the Advice section. I’ve linked the full translation guide.
Less MBA, more DIY.
🗞 INDUSTRY NEWS
 | Vocana has joined forces with MassiveMusic to build a truly innovative music service devoted to indie music. |
 | Digital music distribution company Too Lost has made a seven-figure strategic investment in AntiFragile Equity Partners. |
💬 INDUSTRY INSIDER INTERVIEW
 | Founder of For The Win Media, Jamie Roberts joins us for Industry Insider to discuss artist development, the music industry, and more. |
💯 INDUSTRY ADVICE
 | A no-nonsense translation of all the music industry’s buzzwords so you can navigate your career with confidence and clarity. |
🎧 INDUSTRY PODCASTS
In this engaging conversation, GG Magree shares her journey from growing up in the vibrant Australian club scene to becoming a successful DJ and artist. She discusses the importance of family, communication, and the impact of trauma on personal growth.
Dallas horror author Robert E. Stahl (Show Me Where It Hurts, JournalStone) unpacks rejection math, comics-fuelled craft, and the editing habits that led from first readers to a book deal and tour on MAKE // BREAK.
💘 SUGGESTED FOLLOW
Christopher Gonda
 | Christopher “g0nda” Gonda has been running V13 Media since before most music blogs learned how to spell “SEO.” What started as a scrappy site in 2003 has grown into a full-on media ecosystem — V13 Media Group, V13 Promotions, V13 Press, and a small army of caffeine-fueled writers keeping the lights on across continents. He’s spent two decades turning chaos into infrastructure, helping independent artists punch above their weight while also recently launching heartdea13r, a podcast about what happens when you mix creative obsession with actual human feelings. Think of him as the guy who built the system, then had the nerve to care about the people inside it. |
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…
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