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Industry Insider #8
Lance Marwood
October 22, 2025 • Estimated Reading Time: 7 minutes
This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
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Table of Contents
☝️ ONE BIG THING
There are 100,000 new songs hitting Spotify every day. That’s not a typo (and definitely not new info if you know me). You could spend your whole life listening to one day’s uploads and still die behind schedule.
So how do you stand out in that avalanche? You don’t yell louder, you plan smarter. That’s where a premiere comes in. It’s your announcement flare, your SEO steroid, your shot at turning release day into an event, getting in front of a media outlet’s or influencer’s audience.
A good premiere gives you reach you didn’t have, social proof you didn’t fake, and a reason for people to pay attention, if only for a second. A second of attention? In this economy?? That shit is gold, babe.
If you want to know how to actually use premieres (or, like, what they even are), scroll down to the Advice section.
And now, on to the rest of the newsletter.
🗞 INDUSTRY NEWS
 | Beatport has announced the launch of Beatport Tickets, a new ticketing platform designed exclusively for the dance music community. |
 | Big Picture Media has announced a number of staff promotions, including the promotion of Natalie Schaffer and Becky Kovach. |
💬 INDUSTRY INSIDER INTERVIEW
 | In this Industry Insider interview, Errant Records founder Dani Oliva discusses his career, lessons learned, and his advice to LGBTQ artists. |
💯 INDUSTRY ADVICE
 | In a sea of 100,000 new songs hitting Spotify daily, how do you stand out? A premiere isn’t just an early release—it’s a Marketable Moment, an SEO boost, and a powerful way to grab new listeners while making waves in the industry. Want to cut through the noise and make your music unforgettable? Here’s why premieres matter. |
🎧 INDUSTRY PODCASTS
Frank Zummo is a powerhouse drummer, Canadian Music Hall of Fame inductee and Alternative Press Drummer of the Year. With multiple #1 hit songs under his belt, he’s rocked stadiums, arenas and festivals worldwide, sharing the stage drumming for Sum 41, Electric Callboy, Mötley Crüe, Linkin Park and more.
Ger Carriere joins MAKE // BREAK to talk music, identity, and the wild courage it takes to stay true to yourself.
💘 SUGGESTED FOLLOW
Vanessa Silberman
 | Vanessa Silberman doesn’t sleep. She runs A Diamond Heart Production, a DIY label with 85+ releases, five sub-labels, and a reputation for doing more with less — so much so that Alt Press named her one of the LGBTQIA+ and women-owned labels changing the industry. She’s also a producer, multi-instrumentalist, and touring artist who’s played 800+ shows, worked with everyone from Tony Visconti to Joan Jett, and somehow still finds time to front her alt-pop duo, Lovecolor. Think Robyn meets Nirvana with a soldering iron: catchy, fearless, and unapologetically self-built. |
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…
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