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Industry Insider #9
Lance Marwood
October 29, 2025 • Estimated Reading Time: 6 minutes
This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
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Table of Contents
☝️ ONE BIG THING
Most artists treat email interviews like dentist appointments: something to survive, not an opportunity. But here’s the thing: they’re one of the few places you actually get to control the narrative.
No awkward pauses.
No “uhhh.”
No journalist misquoting you because your sentence started three ways and ended in tears.
An email interview is your stage without the stage fright. You get to rewrite yourself until you sound like the version of you that actually shows up in your head. It’s a gift. And most people blow it by writing like robots or sales reps.
The goal isn’t to sound professional; it’s to sound alive. Be weird. Be specific. Give them something to remember. Because in a sea full of copy-paste AI slop, personality is what breaks through.
If you want the blueprint (and a few examples of what not to do) scroll down to the Advice section. I’ve linked the full piece there. It’s your unofficial guide to writing interviews that people actually want to read.
And now, on to the rest of the newsletter.
🗞 INDUSTRY NEWS
 | By Design, a Nashville-based modern music company, has announced its global partnership with BMG, following the company’s recent launch. |
 | Big Picture Media has announced a number of staff promotions, including the promotion of Natalie Schaffer and Becky Kovach. |
💬 INDUSTRY INSIDER INTERVIEW
 | For our new Industry Insider interview, Fantasma Music’s Steve Bootland shares insights on sync, branding, AI, and artist development. |
💯 INDUSTRY ADVICE
 | Email interviews are more than Q&A—they’re a stage to showcase your story, connect with fans, and leave a lasting impression. Learn how to craft responses that resonate and turn every question into an opportunity. |
🎧 INDUSTRY PODCASTS
In this engaging conversation, Shad and Christopher Gonda explore the nuances of communication, self-awareness, and personal growth.
Author Aaron Farrell (’The Lost and Found’ and ‘ArtBeat’) on turning hard travel into sharper writing, sustainable habits, and the realities of indie publishing. He’s also restarting his work with V13, bringing “Violent Expression” back into focus on MAKE // BREAK.
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…
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