- VIBRANT Revolt
- Posts
- Vol. 36
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This is Vibrant Revolt, music’s sharpest edge — cut through the noise, avoid the pitfalls, and leave your legacy. Brought to you from the folks at:
// The Word This Week
Hi, doomed genius.
Last issue we fixed your brand’s wardrobe. Super cute. Still invisible.
This week we tackle the real monster: your feed.
NEW RULE: If strangers aren’t screen-shotting or DM-ing your post, it’s trash.
Why you need content (even if your EP “speaks for itself”):
~100 000 new tracks hit Spotify every day. Your song is a single grain in the sandstorm.
Almost half of all streaming tracks barely break ten plays. Congrats on existing, I guess.
TikTok births more musical obsessions than terrestrial radio ever did—and does it in under fifteen seconds.
Instagram’s boss, Adam Mosseri, has made it clear “shares per reach” is the new north star. People passing your post to friends? That’s gold. Everything else is participation ribbon stuff.
Artists who let fans backstage (eg., messy demos, bad takes, weird gear hacks) build parasocial glue. Glue buys t-shirts. Glue brings people out to shows. Glue gets you streams. No glue? No good.
No audience-first content → no reach → no streams → hello, void.
The outside-in mindset
Stop asking “what do I want to post?”
Start asking “what makes a half-awake stranger share a post?”
Four types of content, arranged into four pillars. You know when people talk about “content pillars”? This is that:
Pillar | What it gives the viewer | First-three-seconds hook |
|---|---|---|
Entertain | a feeling | “My drummer quit on stage—here’s the tape.” |
Educate | a lesson | “Steal this chord; you’ll sound 50 % sadder.” |
Story | a reason to care | “I wrote this chorus in a gas-station bathroom.” |
Interact | a role to play | “Comment your worst gig injury; I’ll pick one and write a riff.” |
If your post doesn’t hit one of these, back to drafts.
Planning without the migraine
Content pillars. Pick three to five repeatable formats and rotate until the wheels fall off.
Live-Snippet Monday
Story-Time Wednesday
Gear-Nerd Friday
Q&A Sunday
Lock them into a two-week grid. Batch-shoot on one sweaty Saturday afternoon. Now you’re future-proofed against existential dread.
Hook craft 101
Start with conflict: “My label hates this verse, so I kept it.”
Payoff first, context later: chorus → explanation.
Text captions; most people scroll muted like spies in a library.
Do the work
Audit the last nine posts. For each, answer: “So what?” If you shrug, delete.
Roadmap sprint. Three pillars × five ideas each × 14-day calendar.
Share-bait test. Post one thing designed to be DM’ed. If shares don’t spike, tweak and try again.
Common screw-ups
sin | why it fails | quick fix |
|---|---|---|
endless “out now!” posts | pure ask, zero give | four value posts to every promo |
trend-hopping with no twist | views ≠ fans | embed your own sound/story |
ghosting for weeks | algorithm amnesia | minimum three posts a week |
perfectionism paralysis | you’ll publish twice a year | good > perfect > never |
Parting shot
Content isn’t the merch table next to the music.
Content is the music until somebody hits play.
Make it worth sharing or enjoy the desert air.
Catch you in the DMs,
Lance
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