You and 500+ other subscribers read Vibrant Revolt, a music promotion newsletter that wants you to shine bright enough to scorch the earth. Every Wednesday we’re firing this bad boy out, jam-packed with anti-cringe advice for those who are sick of bots and bullshit.

// What’s Inside

💣🔥 Disruptive Discourse // The Power of a Professional Bio: Why It Matters 

🗑️❓ Truth or Trash // Think you know your industry news? Prove it. Each week, we'll present you with three headlines and one lie.

🛠️🥾 Industry Insider // Bob Bradley Discusses Public Image, AI, Content Creation and Burnout

📝🔍 Who wrote the Byline? // That title you see in quotes under our banner? That’s a song. Now, do you know who wrote it? The answer is always in our Vibrant Revolt Spotify playlist, or you can scroll down to find out below.

// Disruptive Discourse

The Power of a Professional Bio: Why It Matters

Ever wanted to know how a music journalist is judging you? And I mean actually judging you?

It's not Spotify monthly listeners. It's not Instagram followers. It's not even your TikTok plays.

It's how easy you've made it for them to write about you.

How do I know this?

Because I've been writing reviews for 9 years. And I can tell you right now, I could always tell when a band was just phoning it in, and when they were dialled in. The difference was always pretty clear.

One of the big 'tells' was their bio. If someone wrote it in a rush, had some hack write it for them, or more recently, just ChatGPT'd it (you think I don't read that shit literally all the time), the bad news for those trying to coast past this is: we can always tell.

There's a lot to be said for bios. I mean, they are their own genre of nonfiction, for good reason. As humans, we're naturally curious (read: nosy) and so we want to get to the bottom of you.

But it’s more than that. It could be the deciding factor in whether a publicist takes you on. Or whether a booking agent reaches out. It could be what helps get a label to sign you. Most definitely it's whether a publication agrees to write about you, and crucially, what they write about you.

But perhaps most importantly, it can be what makes a fan fall for you.

In this article, I break down the different ways bios help and how they do that, and then I share the different types of bios which I write for all of our V13 Promo clients.

Read the rest of the article here →

// Truth or Trash?

Welcome to Truth or Trash, where the gullible are rewarded with gifs and the sleuths with news. Can you guess which one is the fake?

This Week‘s Headlines:

1) Latto Steps In After Waffle House Employee Fired Over Viral “Brokey” Challenge 

2) Country Star Garth Brooks Announces Next Phase of Career: “I’m pleased to bring you Garth Brooks 2”

3) Crazy Town’s Shifty Shellshock Died of Fentanyl Overdose

4) “I actually think people don’t think of System Of A Down as nu metal”: Serj Tankian names the greatest nu metal album of all time

(Answer below)

// Industry Insider

Bob Bradley Discusses Public Image, AI, Content Creation and Burnout

We're excited to kick off our Industry Insider interview series with none other than Bob Bradley, a seasoned publicist and musician with nearly 17 years of experience in the music industry. Bob has navigated the highs and lows of PR, marketing, and content creation, offering a wealth of insights that every artist can learn from.

In this interview, Bob dives into some of the industry's hottest topics—from the importance of breaking the mold with your public image to how AI and influencers are changing the landscape of music promotion. He also opens up about the pressure on artists to become content creators and how to handle burnout in a fast-paced industry.

Want to learn more about how to stand out and thrive in today’s music world? Read the full interview on V13.promo and get insider tips from one of the best in the business.

Read the full interview now →

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Who Wrote The Byline Answer:

Detective Frog

For this edition of Vibrant Revolt, we picked "Invisible Man" by Detective Frog to anchor the byline, and it couldn’t be more fitting. When it comes to writing your bio, a lot of artists fall into the trap of making themselves invisible—blending in, saying all the same old stuff. In this week's lead story, we’re breaking down how to stop disappearing into the background and make your bio actually say something about you. Plus, in our Industry Insider interview, Bob Bradley gets real about the importance of standing out and owning your public image. So yeah, Invisible Man fits like a glove.

Truth or Trash Answer:

We made up the Garth Brooks one (#2): I’ve been hearing about this super ultra secret musical project called Garth Brooks 2 for like 20 years now, and I’m not sure if it’s ever going to happen — but today, I get to dream.

Folks, please, a moment of your time:

We know you’re the coolest person on Planet Earth, but don’t gatekeep this shit. We’re entering a new era of transparency, and in order to destroy the old guard we all need to support the emerging talent around us. To sweeten the deal, we’ve come up with this fun little referral rewards program. Check it out below.